Sound | Escape is possibly not your typical electronic music festival. There’s no wristband, no VIP section, no exclusivity, and no entrance fee - just an intended deep connection between sound, landscape, and people.
From 28 to 30 March, 2025, this free festival unfolds across Kitzbühel in Austria’s historic old town and the surrounding mountains, pairing some of electronic music’s names with an alpine setting that’s possibly hard to match.
At the centre of it all is Sven Väth, a figure whose impact on techno stretches back more than three decades. From Frankfurt’s Omen club to Cocoon’s Ibiza residencies, he has helped shape dance music. Here, he’s joined by Matthias Tanzmann, Tom Novy, Tube & Berger, Kilimanjaro, Lunnas, Marvin Aloys, and Wolfram, plus a lineup that spans house, techno, and a rare push for D&B - still an outlier in Austria’s club scene.
The setting itself plays a defining role: daytime sets unfold against alpine views, while evening performances shift into Kitzbühel’s historic core, where centuries-old architecture becomes an extension of the sound.
The festival is the brainchild of Marvin Aloys, whose aim is to move away from Austria’s image for traditional music and make it a new hub for electronic music in Europe.
Marvin Alloys: “Austria’s got this deep musical history, but electronic music has its own roots, its own culture, and it belongs here just as much.
“Sound Escape is about breaking away from the usual, from the big-ticket, VIP-heavy festival scene, and giving something back to the people. A free festival, in a setting that’s honestly unreal - mountains, historic streets, fresh air - it’s the kind of backdrop that makes it extra special.
"To have someone like Sven Väth headlining is huge. He’s been shaping this scene for decades, and to have his support says everything about what we’re trying to do. Electronic music started as something raw, something for everyone, and we want to bring that energy back. No barriers, no exclusivity - just good music, real people, and a space to be part of something different."
For more info, head to https://www.kitzbuehel.com/en/events/sound-escape/
© justaweemusicblog.com
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