[UNVRS]

[UNVRS] apparently aims to revolutionise nightlife as the world’s first Hyperclub, a new step from the creators behind some of Ibiza's most iconic venues, including Ushuaïa and Hï Ibiza. The “viral UFO sighting in Ibiza that took the internet by storm” has been revealed as a announcement stunt by owner, founder & CEO of The Night League, Yann Pissenem, to announce: [UNVRS] (pronounced “Universe”), the world’s first Hyperclub, opening summer 2025.

Actor Will Smith joined the reveal, cracking the case in a video where he discovers the true identity of the UFO—a drone flown from the roof of the new venue by Pissenem, luring Smith for the grand reveal of the UFO stunt. Will has apparently been spending time in Ibiza working on new music, drawing inspiration from the dance scene on the island. He recently released two songs, ‘Work Of Art’ and ‘You Can Make It’.

The video, which has garnered over 52 million views, used Ibiza's Es Vedrá as the backdrop. Will Smith, holidaying on the island, was quick to embrace the project after uncovering the video’s true purpose, joining in a series of follow-up videos. The campaign's reach expanded as artists like David Guetta, Maya Jama, and Alec Monopoly shared the video.

Yann Pissenem: “This campaign has been truly out of this world. Revealing the name with a viral sensation is just the beginning. Seeing so many media outlets, celebrities, and influencers engage with the story has been incredible and having the possibility to reveal the brand with such an iconic actor like Will Smith was a dream come true. Now that the truth is out there, we can’t wait to welcome everyone to our new universe in 2025 as we launch the world’s first Hyperclub."

[UNVRS] will apparently combine the high-end service, luxury and attention to detail of a nightclub with the infrastructure, scale and ambition of arena events, creating a possibly never-before-seen concept in nightlife entertainment, elevated even further with production from High Scream founder, Romain Pissenem. This new venture follows in the footsteps of Ushuaïa and Hï Ibiza.