Anjunabeats has become the first dance music label to sponsor a player during the grass court tennis season. Tennis player and apparent Anjuna fan, Alicia Barnett, sported the label's ‘A’ logo at Wimbledon, the ‘world’s most prestigious tennis tournament’.
Alicia has battled it out in SW19 for the past two weeks, competing in both the women’s doubles and mixed doubles categories. In the latter, she and her partner Marcus Willis made it all the way to the quarter-finals. The Anjuna logo is displayed on her gear throughout the tournament, emblematic of a partnership between Barnett and the London-based label.
This is apparently the first instance of a dance music label sponsoring a player at SW19, and the relationship is truly organic.
James Grant: “Having been a keen tennis player and frequent grass court queuer for many years, I was super excited that Anjuna was able to support Lissey at this year’s tournament, and the fact she’s a genuine fan of the label makes it even sweeter.”
© justaweemusicblog.com
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