Involved Productions’ three core labels, Anjunabeats, Anjunadeep, and Reflections, celebrated Earth Day with its biggest sustainability drive to date. This day was the launchpad for three key activations - Earth Day Label Mixes with Royalty Donation Scheme, Sustainability Publication, and Sustainability Action at Anjuna HQ.
The labels have curated three ‘planet-inspired’ mixes, which, in addition to inviting label fans to take a moment of pause and enjoy some music, are special because artists and Anjuna will be donating royalties from these mixes to the Ocean Conservation Trust in perpetuity. Additionally, donations made between 18-25 April are matched in the Big Give Green Match Fund campaign.
Involved Productions: “Being more sustainable requires us, as individuals, communities, companies, and governments, to reduce environmental impacts and preserve the planet for future generations. The effects of climate change are well documented. Human consumption of food, resources and technology contribute to escalating global temperatures and unpredictable weather systems.
“We envision a future where all of us are more mindful of the environmental impact of our actions to mitigate this effect wherever possible - and adjust our actions to reduce those impacts.
“On our part, we want to continue to run our business - creating community and life-affirming experiences through music, as well as supporting the livelihood of our artists and employees - but with an increased focus on lowered emissions, waste reduction, resource conservation, and improved procurement and sourcing.
“Greenhouse gas emissions are rapidly heating the planet and consequently affect the health of our environment. The Paris Agreement set out the goal to limit global average temperature rise to 1.5°C above pre-industrial levels. In response, many companies have made net zero pledges to reduce emissions by a minimum of 90% by 2050. Reaching this target requires radical business transformation and collective action on an unprecedented scale.
Given how urgently we all need to address the climate crisis, we aim to reduce emissions by 50% from our business activities as quickly as possible within the next 5-10 years. We’re building a roadmap for how to do this, and we look forward to sharing more with you soon.”
© justaweemusicblog.com
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